William Hill: Top UK Gambling Brands

Commissions: 30% revenue share for sports, casino, vegas, games and 15% for bingo, poker, live casino (and all others).

One of the most famous gambling brands out of the UK. They have got international reach with their offers, which includes Italian and Spanish versions of their William Hill casino and sport betting brands.

William Hill promotions
William Hill promotions

They do also have a bingo and poker brand for the UK and Italian market.

You’ll find a list of the welcome offers, deposit bonuses and other promotions at their website.

Commission rates seem to be flat. I don’t know if they pay higher rates for high performing affiliates.

Main Markets: UK, Italy, Spain.

Awin: Top EU & Global Affiliate Network

Affiliate Programs: 13.000.

Top Brands: Etsy, The Motley Fool, Emirates.

Commissions: Various commission rates for each offer. $30 2-tier commission.

Advertiser directory
Advertiser directory

They have an amazing directory under “Publisher > Advertiser Directory” on the top menu. The directory features all the advertisers / affiliate programs part of the network, and anyone can browse it without logging in. Make sure you set your preferred location by clicking on the flag icon at the top right of their site to show the correct programs for your GEO.

Gambling Offers: You'll find the gambling affiliate offers of Awin under "Sector > Telco's & Services > Gambling & Competitions". At the moment there's 36 offers in that category. 5 of those are available for promotion in the North America (only 2 for the USA). The rest is available for promotion in Europe. Some of their best performers are the sports betting brands Bet At Home DE and 888 Sport, the casino brand 888 Casino, the lotto brand Lottoland, and the UK bingo brand Tombola. You can also promote 888 Poker, Ladbrokes BE, and 888Games.com.

Currently, you’ll find 975 clothing related programs, 700 travel related, 561 health & beauty related, 31 dating related, and much more!

I really like that this network has a 2-tier program, even though it does not pay recurring commissions.

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Estimated Global Popularity: High.

Main Markets: USA, UK, EU. Australia, Belgique, België, Brasil, Canada, Deutschland, España, France, Ireland, Italia, Nederland, Nordics, Polska, Portugal, Schweiz, Suisse, Sverige, Österreich.