Online dating is widely popular all over the world. Lots of people are finding love online today – and they are prepared to pay money for memberships at the best dating sites. This is a very high paying genre of affiliate programs with ads and sites that suits many kind of websites and blogs. You can be marketing these programs with reviews or descriptive texts on your sites, your own white label sites or simply by banners and links.
Smoochy Cash: $70 PPS Adult Dating Affiliate Program
Top Brands: Well Hello.
Commissions: Up to $70 CPA, from $2 PPL, up to 60% revenue share. 5% 2-tier program.
Well Hello which is the dating site you can promote as a Smoochy Cash. It is an explicit adult dating site. Smoochy Cash pays affiliates over $2 million every month. If you can get a small share of that revenue you can make a lot of money. Great CPA rates starting at $60 per payed join!
Main Markets: English speaking countries.
eHarmony: Top Global Dating Site
This dating site caters to a lot of different niches. Their top niches might be Asian dating, black dating, christian dating, senior dating, free dating, hispanic dating, and international dating.
The eHarmony dating site is available in Engish and in Spanish.
There is no join form for this program. You need to send an email to firstname.lastname@example.org and ask if you qualify for the affiliate program. They would likely be interested in details like what websites or blogs you want to promte eHarmony on and how much traffic those sites have.
Commissions: Various commissions for each program. 35% (of the network share) 2-tier commission for the first year.
I really like that this network has so many world leading brands part of it. It is also great that they offer a decent 2-tier commission structure, unlike most other networks. You’ll find many of the absolute top fashion brands here like H&M, Victorias Secret and GAP.
You will also find lots and lots of other categories of affiliate programs part of the network, including top dating sites like Be2, C-Date, Be Naughty, Adult Friend Finder, Ashley Madison, eHarmony.
You’ll also find so many other brands here – that it is pretty amazing. It can be a bit of a daunting task however, to browse and find the best offers, due to lack of information about each program on the merchant browse and search pages.
You can join the network easily in two clicks with your Google account.
This network has a unique script for its affiliates that will automatically add relevant affiliate links to existing content on your blogs and websites. You can also create your own links though and even deep link to specific product pages.
Estimated Global Popularity: High.
ProfitSocial: Adult Dating Smartlinks
Top Brands: Up For It, Flirt.com.
Commissions: $2.4 PPL mobile, $2 PPL desktop.
There are a huge amount of dating sites part of the ProfitSocial network. All you need and basically all they offer as well is a smartlink based on your preferences that will send your traffic to the most suitable sites for them to convert as leads or as paying members.
You can specify several things for your smartlinks, for instance you can selecte between popunder or not pupunder, gay or straight, mainstream or adult, pre-lander or no pre-landers, PPS or PPL.
They have dating sites targeting lots of different geos in local languages.
The listed commissions we shared above are the default commission rates for US traffic. Some countries pay substantially more though (like Norway and Denmark each with $7+ PPL) while others pay less. The commission is “single opt-in” which means it’s the easiest ones to generate, paying also when your referrals don’t confirm their e-mail address.
Main Markets: Worldwide.
Meetic Group: European Dating
Top Brands: Meetic, Match, LoveScout24.
Commissions: €6 PPL, €30 - €90 PPS.
This is the affiliate program for several hugely popular dating brands in the EU. Their sites target different Geo locations. They’ve got Meetic for the French market, LoveScout24 for the German market, Match.com for the Nordic and UK market. They also have sites for more markets, see list of target markets below.
The affiliate program is access through various affiliate networks based on what geo you want to advertise to. The UK dating site is part of CJ network, the French and the Nordics is part of the Tradedoubler network, the German sites are part of Awin and affilinet. You will find a list of all their sites with information about which networks each is part of at their website.
Various commissions for each site and for which membership option your traffic purchases. Our listed ones above is for their French dating site, Meetic.
Main Markets: France, UK, Germany, Spain, Italy, Netherlands, Sweden, Denmark, Finland, Norway, Switzerland, Austria, Portugal
PeerFly: Large 2-Tier Affiliate Network
Affiliate Programs: 5.277.
Top Brands: Apple Music, Flash, McAfee.
Commissions: $2 - $3 PPL, $30 - $40 CPA. 5% 2-tier commission for the first year.
This affiliate network has fast become a really large one with good paying offers from some of the most recognized brands in the world. You can easily browse the huge selection of different offers and filter it by category, country, banner size, and traffic sources.
The network has a wide selection of offers in various categories. It has an especially huge selection of games though, with more than 1.000 offers to promote in that category. You’ll also find 216 health, fitness and weight loss related offers, 187 dating related, 129 beauty related, 106 financial related, and 100 gambling & casino related. The rather new category of Cryptocurrency related offers already has a lot of different products to promote with over 100 offers, including several Bitcoin related products.
Each offer / affiliate program part of the network has country restrictions. 795 offers are currently available for USA customers, and 425 for the UK. There is also offers available for most other countries.
Each offer has an easy to read list with allowed and disallowed ways for how to be marketing it.
The 2-tier program pays commission only for the first year of your referrals earnings.
Estimated Global Popularity: High.
Main Markets: Worldwide.
Dating Factory: Best White Label Dating Affiliate Program
Your white label dating site with Dating Factory will have 30 million members from the start! You can choose from over 30 niches. The most popular ones are “general casual” and “general adult”. Other niches include gay, lesbian, senior, christian, disabled, Asian, black. Choose from several responsive web designs, lots of languages and set age limitations for new members. You can choose to host the site on your own domain or just try it out on one of their domains with a sub-domain for free.
They have optimized the pricing structure based on GEO and niche so you can’t select your own pricing. However, as it is heavily optimized you are probably better off anyways having this automatically set.
Marketing tools include a dynamic member picture feed, quiz, instant messenger popups, registration forms and of course banners!
Dating Factory have won lots of rewards like for instance “best dating software” 2015-2016 and “best dating technology” 2012 – 2015. This is certainly one of the best dating affiliate programs on the web.
White Label Dating: Create Your Own Dating Site for Free
Commissions: 50% recurring revenue share.
White Label Dating has payed over $200 million in commission to affiliates. Creating a dating site from scratch can be daunting considering not many people will want to pay for registration if there are no other members on your site for them to date! With a white label dating site you can remove that hurdle as your site will be packed with members right from the start. You will also remove the need to offer customer service, billing systems, etc as with most white labels.
Since they do not allow for global dating – yet – you will need to select a country for your white label site, unlike their rival white label dating program: Dating Factory. If you already have traffic to those countries though or think you can get it this affiliate program could be a nice fit for you.
Main Markets: USA, UK, South Africa, New Zealand, Ireland, Canada, Australia.
Badoo Partners: Worldwide Dating Affiliate
Top Brands: Badoo.
Commissions: 40% - 75% revenue share.
Badoo is one of the most popular dating websites online. They have over 300 million members worldwide. One of the reasons it is so popular is that they offer a lot of the functionality to entirely free members. Many will however want extra features and spend money to get it.
The Badoo dating site is available in 46 languages and is available on mobile devices as well as desktop. The amount of commission you will earn depends on how many paying members you have referred each month. Up to 75% revenue share is really good!
Main Markets: Worldwide.
Awin: Top EU & Global Affiliate Network
Affiliate Programs: 13.000.
Top Brands: Etsy, The Motley Fool, Emirates.
Awin was previously known as Zanox. This rather new affiliate network now has global reach and advertisers and publishers from all over the world.
They have an amazing directory under “Publisher > Advertiser Directory” on the top menu. The directory features all the advertisers / affiliate programs part of the network, and anyone can browse it without logging in. Make sure you set your preferred location by clicking on the flag icon at the top right of their site to show the correct programs for your GEO.